Marketing is a crucial part of every business: it’s the step that takes your company closer to customers. Videos have a lasting impact on people and can influence their purchasing decisions. Isn’t it wise, then, for a real estate business to use the medium to generate more clients?
Real estate video marketing is a helpful tool that helps your business grow. Creating a video may sound simple, but it has more to it. Are you looking to make an impactful video for marketing your real estate business? Here are 8 phenomenal tips that assist you in creating spectacular video content.
1. Planning is investment
Beginning with the right plan can help your business grow by leaps and bounds. Video marketing is an effective tool you could use for reaching a wider audience. You should understand the components that go into planning.
- Which type of video content do you want to make?
- How do you plan to film the videos?
- Who will be your target audience?
- Are you ready to invest in a professional video editing service?
- How would you promote your videos?
Think of yourselves from the customer’s point of view so that your videos can answer many of their questions. Launching your video marketing after crafting a proper plan can help you achieve the desired results. The time spent in this step can be considered your investment.
2. Build an extensive connection
You know the impact videos can have on the customers: these are the tools that compel clients to purchase your products and services. So, it is imperative that you create a deeper connection with your clients through videos. When you know their expectations, it is easier to build a relationship.
A home is a dream for many and has an emotional connection. Your videos should try to convince the clients that this will be the right choice. Make sure your video is crisp and talks more about the advantages the customers will enjoy. The words you use to convey should capture their attention.
3. Craft a story through your videos
A captivating story goes a long way in influencing your buyer. Identify your buyer’s perspective and work towards satisfying their expectations. Your video shouldn’t just seem like a marketing tactic but also make a genuine attempt at connecting with the audience.
Show them the location and highlight the benefits of the property that will compel the buyer to finalize their choice.
4. Social media rules the roost
SEO is one of the most valuable elements to incorporate into your marketing strategy. Your videos can reach great heights when you learn to optimize your content for the internet. People are using social media more than anytime before. If you can use this to leverage your videos, there cannot be anything better.
Create a business account on Facebook, Instagram, and LinkedIn and post videos consistently. Craft stories for any important news you want to convey. You can post videos capturing the property’s locality and nearby attractions to your account.
Invite the audience for live interaction, plan an event, and elicit participation through social media. All these are proven to be very effective in making your video marketing a success.
5. Pay attention to video production
Quality videos are the ones that win. If you want to market your real estate business through videos, pay attention to their quality. Anybody can create a video with a smartphone, but all these do not go well with the audience.
Proper lighting, editing, color and saturation, thumbnails, captions, and title are essential aspects of the video that shouldn’t be ignored. Video is your primary medium of communication with clients. Thus, it’s a given that it should speak well of your business and match customer requirements, too. To this end, you can use a Real Estate Video Maker to produce stunning videos.
6. Make the videos short and sweet
Always try to create videos that are to the point. Don’t go beating around the bush, or your audience will lose interest. Use professional help to make your videos appealing. The videos should carry the message and be concise at the same time, as it is impossible to hold viewers’ attention spans for long.
Remember that the first few seconds of your video are the most important. More than 80% of viewers watch till the end of the video if it is less than 1 minute.
7. Use video testimonials
How do you create an impression about your business? You must have come across testimonials on business sites—the same works great for your real estate enterprise, too.
You could include video testimonials that vouch for your quality. You can approach your existing clients for this purpose. Once a sale is completed, you can reach out to the customers after a few months and ask for referrals.
When referrals are given in the form of videos, the impact can be dramatic. The customer identifies themselves with the existing clients and can easily arrive at the buying decision.
8. Use 360-degree video
Rather than capturing images or showing each area as a separate video, why not use a 360-degree video? It can show you the best and most authentic views of the property.
A virtual real estate tour gets customers more involved with the video. It is easier for the viewers to make decisions without even visiting the property. Using a 360-degree video can help your business save a lot of productive time as well.
Final word
Reports say that 70% of people remember information conveyed through videos. This shows how much importance you should be giving to the video content you create.
The above-listed tips can be of great help if you use them effectively. Do your due diligence before you begin the task; it can create a wonderful foundation for your real estate marketing videos.
Make sure your videos create an emotional association with the viewers. This can ensure immediate results as everyone attaches an emotional value to their homes.
Video marketing is the best way to create more clients, so grab the opportunity and work towards creating engaging, informative video content.
